THE supply of free jelly beans to GPs surgeries could be in jeopardy after concerns were raised about one pharmaceutical companys promotion of an antidepressant through sweets packaged in the drugs logo and colours. Wyeths promotion of Efexor through similarly packaged sweets was inappropriate, pharmaceutical industry watchdog Healthy Skepticism alleged on its AdWatch web site.The sweets promoted the drug to children in a similar way to the promotion of smoking through candy cigarettes, the web site claimed.Child psychiatrist and Healthy Skepticism chairman Dr Jon Jureidini said the sweets trivialised the issue of someone going on quite serious medication”I dont think a kid who picks this up is going to want to take antidepressants, but it sends a message that theres...
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