You're a wizard, Harry - England resorts to Hogwarts magic to lure Aussie GPs

UK Government conjures up spellbinding campaign as part of recruitment drive in the land Down Under
Hogwarts Express

Health chiefs in England are now resorting to Harry Potter magic in a new social media campaign to lure Australian doctors to work in its troubled health system.

The campaign, called 'The NHS Needs You', will attempt to persuade doctors that the National Health Service, known to some as the 'Ministry of Magic', is a "national treasure”.